UPGRD (pronounced Upgrade)

The object is just the beginning. Art is the ultimate update.

In a world of mass production, UPGRD: Pop Art Intervention is a manifestation of uniqueness. This project redefines the concept of "custom," elevating everyday objects, pop culture icons, and collectible artifacts into the realm of 21st-century luxury Pop Art.

What sets UPGRD apart?

Artistic Intervention: We don't decorate objects—we transform them. Each item undergoes an "artistic upgrade." We utilize an aggressive color palette, hand-painted details, and the rawness of contemporary graphics.

Acrylic Armor: We often encase our works in crystalline plexiglass. This not only protects them, but also gives the object the status of a relic. Plexiglass creates a distance that distinguishes the product from a museum piece.

The New Value: We take the familiar—Pokémon cards, banknotes, iconic objects—and imbue them with a new spectrum of meaning. During the UPGRD process, an item loses its utilitarian function and gains soul and collectible value.

It's not a product. It's your personal manifesto. In an age of repetition, owning something that has undergone the UPGRD process is the ultimate luxury. It's art that doesn't demand attention—it commands it.