I use two pseudonyms because they represent two distinct "worlds" of my work. They allow me to communicate precisely with different audiences—collectors of classic gallery art and those who embrace dynamic, 21st-century pop-up art.
The role of the pseudonym PRZEMO
PRZEMO is the pseudonym under which I operate in the classic gallery circuit (France – Carré d’Artistes, Spain – the Madrid area, galleries in Warsaw and Poznań, the Philipp Plein boutique).
With this pseudonym, I build continuity and recognition: collectors associate the name with a certain level of quality, style, and history of international exhibitions.
It's an identity rooted in the traditional art market model, where catalogs, permanent exhibitions, and long-term collections are important.
The role of the pseudonym DRO`X
DRO`X is a pseudonym created specifically for the energy of "POP UP!"—ephemeral, contemporary activities, closer to urban culture, pop art, and mass art.
This pseudonym is a more modern brand: it sounds digital, dynamic, and fits street projects, events, fashion collaborations, and fast-paced, experimental formats.
DRO`X allows me to freely cross the boundaries between high art and popular culture, without burdening my "classic" name with the risks that experimentation always carries.
Why is it important for the buyer
Two pseudonyms organize my work: PRZEMO = collectible, gallery-quality works; DRO`X = pop-up projects, street art, limited editions, and more formally risky endeavors.
This provides clarity for the buyer: by investing in a work signed PRZEMO, they receive a piece of a stable, international line; by choosing DRO`X, they enter the more radical, contemporary language of 21st-century art.
The separation of pseudonyms is a conscious artistic and marketing strategy today, often employed when an artist pursues different creative streams and audiences in parallel.
